Social media optimization(SMO) is agroup of orders for creating someone through social media, online communities and community websites. Methods of SMO involve sum of the RSS feeds, social news buttons, blogging and incorporating third-party community functionalities like images and videos. Social media optimization is connected to search engine marketing, but differs in various ways, generally the focus on driving traffic from sources other than search engines, though improved search ranking is also a profit of successful SMO.

Social media optimization is in various ways related as a technique to viral marketing where word of mouth is establish not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the battle with blogs gain the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered as the basic part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) idea for organizations or particulars who care about their online presence.

Main rules for conducting social media optimization are:

1) Expand your linkability.
2) Create tagging and bookmarking easy.
3) Bonus inbound links.
4) Help your content travel.
5) Encourage the mashup.
6) Get communities connected.

Customer engagement assigns to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company-led and the medium of engagement can be on or offline. Customer engagement discussed online; hundreds of pages have been written, published, read and commented upon. Many high-profile conferences, seminars and roundtables have either had CE as a primary theme or included papers on the topic.

Landing page optimization an Internet marketing process with the design of helping a visitor's conception of a website. A landing page is a webpage that is effected when a potential customer clicks an advertisement or a search engine result link. This webpage commonly shows the content that is a logical extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more attractive to the goal of audiences. SEO Marketing Company provides seo services to promote business websites and help in getting higher ranking in search engine results using our seo techniques.